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Fashion Asia HK and I.T present: YMDH by Jason Lee

YMDH stands for You Make Daddy Happy.

Since its foundation in 2018 by designer Jason Lee, YMDH has been renowned for its innovation and playful designs, boasting a unique personal style. Jason views fashion as a medium for self-discovery, a way to find what one loves, and a sense of fulfilment for both body and soul. YMDH aims to encourage the younger generation to break free from conventional moulds and pursue their passions in creation.

Their latest 2024 S/S collection, "Life is a Game," pays homage to the video game "The Sims," offering a satirical take on the absurdity of reality and virtuality in today's society.

Check out the collection:
https://hk.iteshop.com/bit/fashion-asia-showroom/ymdh
Hong Kong Showroom and Pop-up Spaces Exhibition:
Date  : Until Mar 25, 2024
Time : 11am - 9:30pm (Sun to Thurs)
             11am - 10:30pm (Fri & Sat)
Place : I.T One Hysan Avenue, Causeway Bay